Before
The practice was recommended personally, but a referral had nothing to read first, so every enquiry began with the same explanation of what the practice does.
Illustrative customer story · Northline Accounting
Northline Accounting can point a referral at one place.
A service list, the client situations they take, and the qualifications they wanted stated. The service handled the drafting, design, launch, and later edits.
What they gave us
A list of services, the client situations they take, the qualifications they wanted stated, and an existing letterhead.
What we handled
Structure, wording drafted from their own descriptions and checked back with them, the credential statements they confirmed, design, the consultation form, address connection, and the launch.
How they use it now
Referrals arrive having already read what the practice handles, consultation requests come through the form, and the practice requests an update through the service when a description changes.
How to read this story
This is an illustrative account of the managed service, matched to the example website of the same name. It describes the work and the participation involved, and it claims no measured business outcome.
A small first step
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